DENTAL PATHWAY
YOUR AIM
Simpler and more enjoyable dentistry
Higher focus on dental care pathways for patients
Achieving business goals
We clear the pathway to those best outcomes.
We love solving complex problems in dental businesses of any size or number.
Delivering an easy to follow but robust strategy from design and build to campaign implementation.
OUR SOLUTION
- Business & Brand
- Building a clear business and marketing strategy-Defining your story
- Deliver brand story through channels
- Education
- Promote independent education by best in class speakers
- Clinical, business and marketing
- Products
- Educational Grant Programme Funding™ for new clinical pathways
- Access to product support & training
MARKETING IS ALL ABOUT CONNECTIONS.
Connecting you with the right education, the right solution to a clinical problem, the right message with your target audience, connecting your solution with their pain point, and connecting your business goals with the desired results.
Having a sustainable strategy means:
- Researching your audience, their needs and wants, the market and lots and lots of data.
- Breaking the elements of strategy down to define each step
- Who, what, where & why; your value proposition
- C.A.R.E.S
- Moat Building
- Resources planning
- Alignment of your team
- Allocating to channels based on available resources (How)
- Managing all the channels as they begin to deliver
- Achieving your goals
EVERY DAY IS ABOUT INTEGRATING AND CONNECTING PATHWAYS!
WHAT CLIENTS SAY
Stephen is a brilliant marketeer with expertise in corporate and product marketing management. He is extremely enthusiastic about his work which is infectious; has a creative, positive outlook and he’s good at organising and bringing people together.
Stephen proactively worked alongside the Brand Marketing team to make us aware of opportunities available for the brands that we managed. Due to his extensive knowledge of the dental industry, he would highlight areas where he saw our brand could show good growth within the dealer network, as well as reacting quickly and efficiently to any changes presented to him. Along with Stephen’s knowledge and his excellent communication skills, he was able to represent my brands effectively…
Stephen worked with me on several sales and marketing projects which helped us get a lot more out of our activities. As a coach, he is patient, attentive and astute and the insights we were able to gather as a result of the process helped us move those aspects of our business forward.
Ready to try something different?
STRATEGIC PATHWAY
